league_of_legends November 03

League of Legends – Deconstruction

Mobile / Social games aren’t the only type of games that use the F2P business model. There have been massive success stories over the last couple of years with games like Riot Games’ League of Legends and Wargaming Inc’s World of Tanks. Over the next few weeks, Microsoft and Sony will be releasing new consoles […]

Leafcutters-Game-Economy October 28

Game Economies and Currency Flows

When designing a Free to Play game, one of the trickiest things to do is to create a fun, balanced and lucrative in-game economy. This is something I do not pretend to be a master of as every game is different and there are countless ways of going about it. However, in this post I […]

Growth October 22

The K-Factor, “Growth” and Going Viral

Although relatively young in comparison to other business models in gaming, the Free To Play marketplace is already fiercely competitive. Many games, apps and services fight for your time and want to be the next big thing in not only your life, but those that you know too. As such when designing a F2P game […]

clumsy_ninja October 19

Clumsy Ninja Deconstruction

I’m a huge fan of Natural Motion games, who have established themselves as one of the first mobile / tablet companies to really push triple-A console production values and polish onto the portable screen. They are best known for CSR Racing, developed by subsidiary studio Boss Alien. That studio has very recently released a spin-off […]

MagicFormula October 12

The F2P “Magic” Formula

Here is the magic formula to turn water into gold! As much as I wish that were true, no such things exists… However, I will share with you a pretty important set of terms that are crucial for understanding how to make a successful Freemium game. What do these terms mean and why are they […]

Hero_3 October 10

Divine Gate – Deconstruction

Pop Quiz: What is the most Lucrative mobile game in the world right now? Candy Crush Saga? Wrong. Clash of Clans? Wrong again. The correct answer is Puzzle and Dragons by Japanese publisher GungHo Online Entertainment making upwards of a cool $75M a month. So when I heard that GungHo were releasing their new game […]

ROB_Evolve_LandingPage October 08

Japanese Card Game Mechanics

Card Battle RPG’s such as Rage of Bahamut, Marvel: War of Heroes and Puzzle and Dragons are some of the best monetising games in the world of mobile. In Japan in particular, card games can have insane ARPU numbers such as $18 (!) meaning that customers are happy to spend a phenomenal amount of money […]