Category Archives: Monetisation

gacha_flickr August 07

What is a Gacha?

Gacha is a monetisation technique used in many successful Japanese free-to-play games. But what exactly is a Gacha? In Japan (and now in the West too) a Gacha is toy machine into which a customer puts money into. They then twist a crank and out pops a plastic egg, inside of which appears a prize, […]

iOS-in-app-purchase-teaser May 24

IAP Types

In free to play games there are a number of IAP types that can be used for monetisation. Some are very effective, and some are not. Here is a brief summary from my experience. Here are some additional notes for each of the types: Impatience It’s counter-intuitive to think that adding friction and frustration to […]