Monthly Archives: September 2013

September 24

A / B Testing

Games these days aren’t just a single self-serving offering, but actual services that evolve adapt and grow over time. After a game is launched, a Producer or Product Manager (often more than one work on a title) is responsible for optimising game performance by increasing KPI’s (Key Performance Indicators) to improve monetisation / retention / […]

September 13

Guild vs Guild Dominance on the App Store

This Friday presented one of the most interesting days to date on the app store and a confirmation of a trend long in the making; Guild vs Guild is BIG. Of this list, SIX are Guild vs Guild games: Clash of Clans, Marvel War of Heroes, Crime City, Game of War, Knights and Dragons and […]